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#1 Channel Security Vendor
Named a Champion in the Canalys Global Cybersecurity Leadership Matrix 2025 for the third consecutive year!
Highlights and key strengths:
- Channel innovation and thought leadership
- First to expand and scale new routes-to-market
- Support and enablement of multiple partner types
- Quality of account management
- Trend Micro launched its Global Partner Program to deliver consistent engagement across all regions and tailored enablement plans for all partner types. Key focus areas include partner competencies, immersive training via Trend Campus, digital engagement with partners, customized Trend Vision One playbooks and lead-generation tools. Achievements in 2024 include over 70,000 partner training completions, 15,000 online Vision One demos and more than 1,400 leads from Cyber Risk Assessments.
- Partner ecosystem expansion will be a key focus in 2025, with an emphasis on new AI-focused partners in collaboration with NVIDIA and partners in defense, energy, healthcare and FSI sectors. Priorities will include growing its security services specialist ecosystem and driving sustained partner momentum via cloud marketplaces. The launch of an AI-predicted opportunity campaign will boost up- and cross-sell opportunities, while the new Technical Partner Center will help partners optimize pre- and post-sales.